Mansory, the renowned German luxury car modification firm, has once again sparked controversy with its latest creation—the 720-HP Mansory Linea D’Arabo, a one-of-a-kind reimagination of the Rolls-Royce Cullinan Series II. As always, opinions are split: some will admire its audacious design, while others might find it overwhelming. Love it or hate it, Mansory continues to redefine automotive extravagance.

Mansory’s history is a mix of stunning masterpieces and divisive designs. The Duke of Darkness, a blacked-out Rolls-Royce Phantom, exemplifies their ability to create sophisticated and imposing builds. On the other hand, the Elongation, their take on Tesla’s Cybertruck, is a wild, polarizing creation drenched in forged carbon fiber. Whether Mansory’s designs resonate with you depends entirely on personal taste.

For those looking for something between understated elegance and outright flamboyance, Mansory has delivered projects like the Equista Linea d’Oro, a Rolls-Royce Spectre infused with gold accents and an exclusive body kit. More recently, with the Rolls-Royce Cullinan Series II mid-cycle refresh, Mansory introduced a tuning package that enhanced the SUV with LED accents and a full forged carbon fiber makeover.

Now, they have taken it a step further with the Mansory Linea D’Arabo, a unique one-of-one conversion crafted by the brand’s exclusive Atelier program. This ultra-luxury SUV pays homage to Kourosh Mansory, the Iranian visionary who founded the brand in 1989. The design inspiration seems to be drawn from Arabian folklore, reminiscent of tales like Ali Baba and the Forty Thieves.

This bespoke build features Mansory’s signature forged carbon fiber, now intricately detailed with the company’s name in Arabic script and finished in a copper shade. Complementing this, the 24-inch alloy wheels also receive a striking copper treatment. The transformation extends inside, where an opulent full-leather interior is adorned with copper accents, enhancing the SUV’s regal presence.

Under the hood, Mansory has taken Rolls-Royce’s 6.75-liter twin-turbo V12 and elevated its power from 591 hp in the Black Badge variant to an impressive 720 hp, with torque climbing from 900 Nm to 1,050 Nm. This allows the Cullinan Series II Linea D’Arabo to accelerate from 0 to 62 mph (100 kph) in just 4.8 seconds, an impressive feat for such a colossal luxury SUV. Despite the added performance, the top speed remains electronically limited to 155 mph (250 kph), ensuring a blend of power and refinement.

While performance may not be the primary concern for an SUV of this caliber, its sheer presence and exclusivity make it a rolling work of art. Whether admired at a standstill or cruising the streets in unparalleled luxury, the Mansory Linea D’Arabo solidifies itself as a statement of high-end automotive craftsmanship.