BRABUS has long been known as a leader in the high-performance tuning industry. The German company, owned by the Mercedes-Benz Group, has been creating bespoke, high-performance versions of Mercedes-Benz, Maybach, and Smart vehicles since 1977.
The company was founded by Bodo Buschmann, who began by selling performance parts for Mercedes-Benz cars. It wasn’t long before Buschmann realized that there was a market for customized, high-performance vehicles. He started by tuning the Mercedes-Benz 280 SE, adding larger engines and more powerful components to create a car that could rival some of the world’s most exotic sports cars.
By the early 1980s, BRABUS had become a household name in the world of high-performance tuning. The company’s success was due in large part to its focus on innovation and attention to detail. BRABUS engineers were constantly working to develop new technologies and components to improve the performance of their vehicles.
One of the company’s most significant achievements was the development of the BRABUS E V12, which was based on the Mercedes-Benz E-Class. The E V12 was powered by a massive 7.3-liter V12 engine that produced 582 horsepower and 574 lb-ft of torque. The car was capable of reaching a top speed of 217 mph, making it one of the fastest sedans in the world.
Over the years, BRABUS has continued to innovate and push the boundaries of what is possible in the world of high-performance tuning. Today, the company is known for its ability to create bespoke, one-of-a-kind vehicles that are tailored to the needs and desires of each individual client.
BRABUS vehicles are designed to provide the ultimate driving experience. They are not just fast and powerful, but they are also comfortable and luxurious. The company uses only the finest materials and components, ensuring that each vehicle is of the highest quality.
Recently, BRABUS was named the “Best Brand” in the “Tuner” category by the prestigious German magazine Auto Motor und Sport. This marks the 17th consecutive year that BRABUS has received the award, with 57.9% of participants in the “auto motor und sport Best Cars/Best Brand 2022” 2023 readers’ choice poll choosing BRABUS as the best tuner.
BRABUS CEO, Constantin Buschmann, expressed his gratitude for the award, stating that it is not only a great reward but also confirms that their constant goal to develop further in all areas is appreciated not only by their customers but also by all valued car fans.
With long-term partners Continental, Motul, Pirelli, and Yokohama, BRABUS plans to continue to live up to its ambition to remain the best tuner and bring exciting new developments to the world of high-performance tuning.
In other news, BRABUS recently released the “BRABUS 600 Masterpiece,” which is a Mercedes-Maybach S 580 on steroids. They also recently unveiled the BRABUS P 900 Rocket Edition “One of Ten,” a luxury pickup based on the Mercedes-AMG G63 SUV.
The legacy of BRABUS is one of excellence and innovation. The company’s dedication to creating bespoke, high-performance vehicles that are tailored to the needs of each individual client has made them a leader in the world of high-performance tuning. As they continue to innovate and push the boundaries of what is possible, it’s clear that BRABUS will remain at the forefront of the industry for many years to come.